Strategy

The strategy of your Pay Per Click account is absolutely vital to your success.

The first step is to ensure that the objectives of the campaign are clear and understood. Then we can start to build a campaign structure in line with your goals. We take a cross-device approach and look at the effectiveness of your targeting for Mobile, Tablet and Desktop. We fully research keyword options and build targeted lists, write engaging ad copies and carefully choose the optimum landing pages. We will work closely with you every step of the way to make sure that the finished article is exactly what you need.

Full tracking is implemented as standard so that we may count valuable web actions (sales / leads) that are attributable to your campaign. This in turn helps to optimise and continuously improve performance by concentrating budget into the areas of the campaign proven to be most effective.

If your Pay Per Click campaign is not realising its full potential then we can provide an in-depth audit to help boost your campaigns profitability. Every Pay Per Click campaign is different and therefore every audit we carry out is unique. We will provide specific recommendations tailored to your individual needs. There are many aspects of your campaign we will evaluate in the Audit including the following core areas:

• Analysis of existing campaign structure, performance and targeting strategy
• Evaluation of current keywords, keyword groups and any missed keyword opportunities
• Are negative keywords being properly utilised?
• Analysis of your current Ad Text and Ad Conversion Rates
• Google Quality Score analysis
• Review of selected Landing Pages